Amazon PPC Management Services
We focus on what truly matters, maximizing ROAS and minimizing wasted spend. Our team closely monitors performance metrics such as ACOS, TACOS, CTR, and conversion rates to ensure every advertising dollar works harder for your business.
We strategically leverage Sponsored Products, Sponsored Brands, and Sponsored Display ads to outperform competitors and capture top placements on high-converting search terms.
Whether you’re launching a new product or optimizing existing listings, our Amazon PPC experts help you stay competitive, boost organic rankings, and achieve long-term, sustainable growth on Amazon.
Go Beyond Clicks—Get Real Results
Top Amazon sellers share one secret: smart, conversion-focused PPC. Our expert team targets high-intent shoppers with data-driven campaigns designed for results—not just clicks. Every ad dollar you spend is optimized to increase visibility, lower costs, and boost your sales.
Sponsored Products
Boost your visibility and drive more sales with Sponsored Product ads that appear directly in Amazon search results and on relevant product pages.
Brand Campaign
This campaign focuses exclusively on branded keywords. It serves as a defensive strategy with minimal spend, ensuring competitors cannot target or capitalize on your brand terms.
Competitor brand campaign
This campaign targets competitor brand keywords to capture market share and attract their customers. By focusing solely on competitor brand terms, it delivers strong incremental sales with low impressions, minimal spend, and high-impact results.
Competitor ASIN targeting
We strategically target selected competitor ASINs to place your products directly on their detail pages. While broad search terms typically underperform in detail-page placements, focusing on specific, high-value ASINs can deliver strong visibility and advantageous positioning.
Defensive ASIN targeting campaign
We target ASINs within your own catalog to place your ads directly on your product detail pages. This strategy prevents competitors from appearing on your listings while showcasing more of your catalog, boosting conversions and capturing additional cross-sales.
Video ads
A high-impact, in-demand ad format that captures attention instantly. Requires professionally produced video content, ideally around 30 seconds, and is available exclusively to Brand Registered sellers.
Sponsored display
Leverage powerful targeting options including retargeting, past purchaser audiences, and category or ASIN-based display ads to expand reach and re-engage potential buyers.
Auto campaign
An automated, medium-spend campaign where Amazon selects keywords and placements—ideal for discovering new keyword opportunities that manual campaigns may overlook. Brand terms are excluded to maintain efficiency.
Auto campaigns offer four targeting types:
Substitutes: Your ads appear on the detail pages of products similar to yours, reaching shoppers considering alternative options.
Loose Match: Your ads appear for broadly related search terms, helping uncover new keyword possibilities and expand reach.
Close Match: Your ads display for search terms closely aligned with your product, capturing highly relevant traffic with strong purchase intent.
Complements: Your ads show on detail pages of complementary products, allowing you to target customers likely to need your item alongside another.
Manual campaign
Manual campaigns deliver the strongest performance through precise control and strategic segmentation.
Highly segmented ad groups drive the highest spend efficiency and generate the most sales.
All keywords are carefully selected based on relevance, performance potential, and intent.
We apply bid modifiers to increase bids for top-of-search placements, maximizing visibility where conversions are highest.
Testing shows that using fewer than 50 well-chosen keywords outperforms campaigns overloaded with hundreds, ensuring stronger targeting and better results.
Keyword Strategies
We apply each keyword in three different match types—A/B/C testing them to identify where they perform best. Based on performance, we adjust bids to maximize results.
Broad Match
Casts the widest net by targeting variations and related search terms. This format delivers the highest impressions and helps uncover new keyword opportunities.
Phrase Match
Targets searches that include the exact phrase, with the option for additional words before or after. This offers a balance between reach and relevance.
Exact Match
Triggers ads only when the precise, letter-for-letter keyword is searched. Although it produces fewer impressions, it provides the highest control and the most targeted traffic.
Sponsored Brands
Sponsored Brands are highly flexible ads that showcase your brand logo, a custom headline, and select products to strengthen recognition and drive shopper engagement.
These ads appear in premium, high-visibility placements across Amazon search results and product detail pages, ensuring your brand stands out to customers actively searching for similar products.
- Below the top of search results
- Within search results
- On product detail pages
- Sponsored Brands Video format is also available for enhanced visibility
Sponsored Display
Sponsored Display provides a simple, fast setup with flexible pricing options—making it accessible for businesses of all sizes to start advertising within minutes.
- Target shoppers both on and off Amazon
- Use programmatic or custom-designed creatives
- Access New-to-Brand (NTB) metrics to measure your impact on acquiring fresh customers
Frequently Asked Questions
What is Amazon PPC Management, and why does it matter?
Amazon PPC (Pay-Per-Click) management is the process of setting up, monitoring, and optimizing your ads on Amazon to increase visibility and sales. It’s important because a well-managed PPC strategy reaches shoppers who are ready to buy—helping you turn your ad spend into real revenue instead of wasted clicks.How do you help me get the most out of my advertising budget?
We use proven tactics like smart keyword targeting, strategic campaign structure, and bid optimization to reduce your ACoS and improve your ROI. In short, we make sure every dollar you spend is working to generate conversions.What types of PPC campaigns do you manage?
We handle every major Amazon ad type, including Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Manual campaigns, Auto campaigns, Brand protection campaigns, and Competitor targeting strategies—tailored to your business goals.How do you decide which keywords to target?
We perform deep keyword research and use Broad, Phrase, and Exact Match types to test performance. We continuously analyze results and adjust bids to ensure we’re focusing on the keywords that deliver the best outcomes.What kind of reporting will I receive?
You’ll get clear, easy-to-understand weekly reports showing impressions, clicks, conversions, ACoS, and overall sales performance—so you always know how your ads are doing and where we’re improving.
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