Amazon Advertising Solutions

We all are aware of situations where companies spend massive funds on Amazon PPC campaigns but get peanuts in return. In any industry, money matters a lot but what matters more is how efficiently you expend every single penny you invest in advertising campaigns. This efficiency becomes even more important when the market is highly competitive, and it's needless to mention what fierce competition Amazon sellers face.

Amazon Backer is here to take care of all your Amazon PPC management needs. All you need to get the most out of your Amazon advertising campaigns is to communicate your campaign requirements to our team and approve what we suggest afterward. We promise that we’ll never let you down.

We Know How Amazon PPC Works

No advertising partner can bring forth lucrative returns on investment unless they don’t fully understand the marketplace they work on. That’s where we win! Our PPC team has profound knowledge of Amazon as a marketplace and that’s why we never fail to meet the expectations of our clients.

Research & Competitor Analysis

The foremost thing to do when managing a PPC campaign is to handpick the most appropriate keywords and conduct competitor research to find out what keywords are providing them the best results. An effective mix of multiple keywords of different natures like broad keywords, key phrases, exact keywords, negative keywords, etc. has the power to make your PPC campaigns exceptionally successful.

Here are some of the keyword targeting that our experts use to pick the best-suited keywords for your project:-

• Close-Match Keywords
• Loose-Match Keywords
• Substitute Keywords
• Complementary Keywords

Selecting the Best-Suited Ad Type

Amazon offers multiple PPC Ad types and we have chosen the most common ones for you:-

1. Amazon Sponsored Products

   Sponsored products appear on SERPs or product detail pages and reach your target audience directly by matching the keywords they key in and the keywords you use for your campaigns.

2. Amazon Sponsored Brands

   Sponsored brands also show up on SERPs and product pages but they showcase your entire product line, not just a single product.

3. Amazon Sponsored Brand Videos

   Amazon links these ad videos directly onto your product page and allows your potential customers to know more about your products. That can prove to be a great way to create a unique impression.

4. Amazon Sponsored Display Ads

   This ad type is primarily for retargeting online shoppers who have previously shown interest in your products or some similar ones.

   Our PPC experts select the best ad types based on the specific requirements of your marketing strategy.

Understanding the Bidding Process

When you have selected the keywords and decided on the ad type, you have to submit bids for the chosen keywords in Amazon PPC auctions. Here, what precisely you have to decide is the amount your want to spend on each click on your ads. Do remember, a click is a click, whether the potential customer buys the product or not. Our advertising experts make sure the clicks on your products offer a high conversion rate.

Campaign Launch &Constant Monitoring

After placing the bid, you have to launch the campaign and monitor it constantly to ascertain what works best for your products and campaigns. It helps you make more informed decisions while strategizing further campaigns and lets you enhance performance campaign after campaign.

Additional Sales Promotion Tricks to Boost Sales

No doubt advertising strategy is what matters most when it comes to the sales of your products but there are certain additional techniques that help you drive in more sales.

1. 

   Coupons can be sent directly to the mailbox of potential or existing customers or can be offered while making a purchase for subsequent purchases. Offering coupons can help you gain some customers that look for discounts while shopping.

2. 

   Offering a cap free with a pair of jeans will surely lure many more customers than your campaign would otherwise attract. Offering freebies supposes to be one of the oldest sales techniques and has always proved to be a game-changing tactic.

3. 

   You can stay ahead of the competition by offering discounts when your competitors are planning for the next season of sales. Yes, off-season discounts let you sell products when neither your target audience is actively looking for them nor your competitors are making strong efforts to boost sales.

4. 

   This one goes especially for technological products like gadgets and electrical appliances. Products offered with extended warranty are seen as the more reliable ones as it somewhere gives a message that these products really last long.

Based on the kinds of products you sell and your inclinations regarding the offers to be crafted for your products, our Amazon PPC professionals can suggest you the best additional techniques to achieve exceptional sales figures.

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