Amazon Product Listing Services Case Study

Client’s Overview

The client owns an online store and sells computer and mobile accessories across the entire Germany. Some of their bestselling products are data cables, pen drives, mobile phone covers, computer mice, keyboards, memory cards, hard disks, external disks, etc. The client wanted to sell his products on Amazon as well and for that, he needed a reliable product listing service provider.

Project Requirements

After holding a couple of meetings with the key persons of the client business, we found the following as the prime project requirements-

1. Setting up an Amazon store with relevant categorization
2. Writing keyword-rich, informative product copy including product title, description, and bullet points
3. Image editing and optimization as per the image guidelines issued by Amazon
4. Uploading product data and creating accurate listings
5. Project delivery within 15 days

Challenge Analysis

Before starting work, we listed some challenges that needed to be tackled for the successful execution of the project.

1. As there were hundreds of products to be uploaded on the Amazon store, we needed to work quite swiftly
2. When selling on their own e-commerce store, the client didn't make or follow any specific image rules. Hence, all product images were to be edited as per the Amazon guidelines. It was a huge task.
3. The client deals in computer and mobile accessories which is a very competitive vertical. So, special attention was to be given to the optimization of the listing.

Solutions Delivered

The project was quite challenging but we are AmazonBacker.com, a company that loves to take up challenges. The steps we took to meet the client's expectations are as follows.

1. We build a team of experienced copywriters who could deliver high-quality content in a short time.
2. The search engine optimization team was entrusted with the task of finding the best-performing keywords for the products.
3. The image editing job was assigned to the finest of photo editing professionals who were well aware of the image guidelines.
4. All teams were instructed to do their jobs carefully but speedily.
5. It's a standard rule in our company to pass product data through stringent quality checks before uploading. A quality check was done by seasoned professionals to confirm flawlessness.

Project Outcome

We were able to deliver the project on the twelfth day! The client appreciated this dedication of our team and promised us a store maintenance contract soon. Later, the store experienced good sales due to optimized listings.

Good Reason to Choose ?

1. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

2. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

3. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.