Amazon Listing Optimization Case Study

Client’s Overview

This client sells men’s and women’s apparels on an Amazon store. Apart from the U.S.A., they also deliver garments to some parts of Mexico and Canada. Almost all products were listed but they wanted us to optimize the listing for better sales prospects.

Project Requirements

As per the discussions held with the clients, the following major requirements were laid out.

1. Editing product content to include efficient keywords and relevant information that may be useful for potential buyers
2. Write metadata to make product pages more search engine friendly
3. Enhancing image quality and optimizing them with SEO elements
4. Writing A+ content with detailed product features and relevant keywords

Challenge Analysis

analysis led us to the key challenges involved in the project. The following are the prime ones.

1. Placing the products under appropriate categories and subcategories for easy searchability
2. Conducting thorough research to find out the best keywords for the products
3. Enhancing product content to maintain accuracy and consistency
4. Figuring out ways to make product content informative and engaging as per the target audience
5. Defining a strategy to enhance product images that renders them more attractive to potential buyers

Solutions Delivered

When it comes to making efforts, we leave no stone unturned to provide satisfactory results to the clients. We want our clients to get the best returns on the investment made in our services. Go through what we did to tackle the issues involved in the project.

• A team of copywriters was assigned the product content optimization work and a prior training session was arranged for them for the best outcomes
• Categorization work was given to two of the most senior Amazon listing professionals.
• A team of data entry professionals was built to enter product data accurately
• Product images were shared with five image editors having sound knowledge of editing work
• Edited images were sent to the SEO team for optimization as per search engine algorithms
• As per the AmazonBacker.com ritual, a quality check team was deployed to check the quality of listing content

Project Outcome

The client told us that his store started to generate a good number of leads after optimization. The results in the form of higher sales were rewarded with an order and inventory management contract by the client.

If you want to hire us for Amazon listing optimization services, contact us at info@amazonbacker.com and get a custom offer as per your specific needs.