<\/span><\/h2>\n\n\n\nThe Problem: <\/strong>Keywords are the foundation of Amazon\u2019s search engine. Without relevant, high-traffic keywords, or not optimizing them correctly on your listing, your product will be virtually invisible to potential buyers. Many sellers keyword-stuff their listing with irrelevant keywords, or are actually not even including the phrases that customers are searching for.<\/p>\n\n\n\nWhy it Fails: <\/strong>Amazon\u2019s A9 algorithm utilizes keywords to conduct its search engine functions and determine which product listings show up when users search for something on Amazon. Without enough keyword research, your listing isn\u2019t going to show up for relevant searches, and your product will be buried on page 10 (or worse). Additionally, with keyword stuffing, your listing may even look spammy to customers and trigger Amazon penalties or turns customers off.<\/p>\n\n\n\nHow to Correct It:<\/strong><\/p>\n\n\n\n\n- Research Your Keywords Thoroughly:<\/strong> There are wonderful tools like Helium 10, Jungle Scout, and MerchantWords that will give you keyword volume (number of searches) for your specific niche. Also, absurdly high number of competitor listings that includes each keyword when searching. Select long-tail keywords (such as \u201creusable stainless steel water bottle with straw\u201d) and RELEVANT keywords that naturally correspond with customer intent.<\/li>\n\n\n\n
- Optimize with keywords strategically:<\/strong> Include keywords in product title, bullet points, and description appropriately. Multi-use keywords in backend search terms that will help your listing be discovered, without displaying too much on the listing itself.\u00a0<\/li>\n\n\n\n
- Keep watch and update: <\/strong>Keyword trends and keywords change overtime. Keep track of the performance of your listing and update keywords regularly.<\/li>\n<\/ul>\n\n\n\n
After all of this time spent researching and optimizing keywords, you will have easier success for presenting your potential product in front of the right customer at the right time.<\/p>\n\n\n\n