{"id":140,"date":"2024-09-11T08:40:01","date_gmt":"2024-09-11T08:40:01","guid":{"rendered":"https:\/\/amazonbacker.com\/blog\/?p=140"},"modified":"2026-05-02T07:11:07","modified_gmt":"2026-05-02T07:11:07","slug":"amazon-brand-story","status":"publish","type":"post","link":"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/","title":{"rendered":"How to Create an Engaging Amazon Brand Story"},"content":{"rendered":"<body>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#What_exactly_is_the_definition_of_an_Amazon_brand_story_And_how_can_I_benefit_from_it_for_my_company\" >What exactly is the definition of an Amazon brand story? And how can I benefit from it for my company?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Increase_the_average_cart_value_cross-sells\" >Increase the average cart value (cross-sells)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Make_your_brand_human_to_make_it_more_appealing_to_your_customers_emotionally\" >Make your brand human to make it more appealing to your customers emotionally.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Brand_recognition\" >Brand recognition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Craft_a_Compelling_Amazon_Brand_Story_for_Success\" >Craft a Compelling Amazon Brand Story for Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Features_of_Amazon_Brand_Story\" >Features of Amazon Brand Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Modules_of_Amazon_Brand_Story\" >Modules of Amazon Brand Story<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Brand_Carousel_Background\" >Brand Carousel Background<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Brand_Story_Q_A\" >Brand Story Q&amp;A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Brand_Logo_Description\" >Brand Logo &amp; Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Brand_Focus_Image\" >Brand Focus Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Brand_ASIN_Store_Showcase\" >Brand ASIN &amp; Store Showcase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#What_is_required_to_create_the_Amazon_brand_story\" >What is required to create the Amazon brand story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#How_to_Create_A_Brand_Story_On_Amazon\" >How to Create A Brand Story On Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#How_to_Upload_a_Brand_Story\" >How to Upload a Brand Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#The_art_of_writing_a_winning_brand_story_for_Amazon\" >The art of writing a winning brand story for Amazon<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Keep_it_real\" >Keep it real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Engage_the_audience\" >Engage the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Stay_current\" >Stay current<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Make_it_unique\" >Make it unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Make_it_more_relatable\" >Make it more relatable.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Amazon_Brand_Story_A_Content_Examples\" >Amazon Brand Story A+ Content Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#What_Makes_a_Great_Brand_Story\" >What Makes a Great Brand Story?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#1_Civant\" >1. Civant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#2_Pawstruck\" >2. Pawstruck<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#3_Silk_Road_Organic\" >3. Silk Road Organic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#4_Pink_Stork\" >4. Pink Stork<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#How_to_Make_Your_Brand_Story_Stand_Out\" >How to Make Your Brand Story Stand Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/#Want_Us_to_Create_Your_Brand_Story\" >Want Us to Create Your Brand Story?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-exactly-is-the-definition-of-an-amazon-brand-story-and-how-can-i-benefit-from-it-for-my-company\"><span class=\"ez-toc-section\" id=\"What_exactly_is_the_definition_of_an_Amazon_brand_story_And_how_can_I_benefit_from_it_for_my_company\"><\/span>What exactly is the definition of an Amazon brand story? And how can I benefit from it for my company?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s not a fact that getting your business registered with Amazon will allow you to safeguard your brand\u2019s reputation and access restricted features. The feature called \u201cbrand story\u201d is one of the restricted benefits available on Amazon that are available only to registered sellers who are brand-registered and other vendors who are part of the Content Management program of A+.<\/p>\n\n\n\n<p>Just above the <a href=\"https:\/\/amazonbacker.com\/amazon-a-plus-content\">Amazon A+ Content<\/a> section on the page that details your product The brand story feature is a great spot to highlight your company\u2019s USPs. What sets your brand apart from the competition? Discuss the founders and the people who created the brand. People love buying from friends and this is a fantastic chance to convert the clicks to sales.<\/p>\n\n\n\n<p>You can create a single brand narrative and spread it across all of your ASINs, or develop your ideas (if you have enough time) and create content for certain categories or products. There are as many as 20 modules including the obligatory background.<\/p>\n\n\n\n<p>In addition to adding more space to your page for products and being noticed There are a few important advantages for making use of Amazon story-telling for brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increase-the-average-cart-value-cross-sells\"><span class=\"ez-toc-section\" id=\"Increase_the_average_cart_value_cross-sells\"><\/span>Increase the average cart value (cross-sells)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you utilize the modules that provide links to other products from your website the majority of buyers end up purchasing several of your items. A small increase in the price of a cart can be significant particularly if they just click on an advertisement once, but end up purchasing at least two of your items.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-your-brand-human-to-make-it-more-appealing-to-your-customers-emotionally\"><span class=\"ez-toc-section\" id=\"Make_your_brand_human_to_make_it_more_appealing_to_your_customers_emotionally\"><\/span>Make your brand human to make it more appealing to your customers emotionally.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Establish a relationship with your customers that differentiates you from other sellers of widgets. Today, people want to be able to support brands that they care about. They need a reason to be concerned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brand-recognition\"><span class=\"ez-toc-section\" id=\"Brand_recognition\"><\/span>Brand recognition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unfortunately, Amazon doesn\u2019t give brands the most favorable chance to build their brand. As the world\u2019s biggest product search engine, it\u2019s simple for consumers to compare products based on price, reviews, and images by themselves. A well-crafted brand story will allow you to establish trust with your customers which means they\u2019re more likely to remember you when they purchase repurchases or new products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-craft-a-compelling-amazon-brand-story-for-success\"><span class=\"ez-toc-section\" id=\"Craft_a_Compelling_Amazon_Brand_Story_for_Success\"><\/span>Craft a Compelling Amazon Brand Story for Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon is by far the largest and most visited eCommerce site globally. It is a thriving product-selling marketplace that is accessible on the internet. In essence, anyone who has physical products can make them available for purchase on Amazon. The seller can sell items on Amazon according to their model of business and objectives. If you are planning to sell your product on Amazon then you must fight against other sellers. Making a compelling story for your brand can be a great method to boost your sales and visibility. Brand stories from Amazon can help make your brand more attractive to potential customers.<\/p>\n\n\n\n<p>Amazon\u2019s brand story is accessible as a scrollable, carousel where sellers who are registered with a brand can showcase their company\u2019s values ethical principles vision, mission as well as the people and manufacturing process that goes into making their products, as well as <a href=\"https:\/\/amazonbacker.com\/amazon-catalogue-update-management\">highlight their catalog of products and their brand story<\/a>. It is available for both Amazon sellers as well as vendors, a branding story is a complimentary marketing option similar to the A+ content that is located over the A+ of the product\u2019s details page (PDP) The Amazon brand story can be displayed as a scrollable carousel comprised with customizable modules in which companies can present their brand\u2019s story, engage with shoppers and ultimately boost sales.<\/p>\n\n\n\n<p>Amazon first introduced brand stories in 2020 and has since improved this feature, allowing greater flexibility instead of sticking to the same template. Brands can now select between four different options that can be customized to showcase their values and story as well as displaying products and links to the store owned by the brand.<\/p>\n\n\n\n<p>In this case, I\u2019ll describe for you the Amazon branding story which reflects the brand\u2019s subject matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-features-of-amazon-brand-story\"><span class=\"ez-toc-section\" id=\"Features_of_Amazon_Brand_Story\"><\/span>Features of Amazon Brand Story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon Brand Registry offers access to two types of brand stories.<\/p>\n\n\n\n<p>There are two types of brand stories available:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Brand<\/li>\n\n\n\n<li>Brand Carousel<\/li>\n<\/ol>\n\n\n\n<p>Basic sellers can access the Brand, while A++ and A+ Premium sellers have access to the Brand Carousel. Both features offer great opportunities for enhancing branding and boosting sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-modules-of-amazon-brand-story\"><span class=\"ez-toc-section\" id=\"Modules_of_Amazon_Brand_Story\"><\/span>Modules of Amazon Brand Story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are four types of modules for brand stories, along with the Brand Carousel background, which is one of the most crucial elements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"348\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-13.webp?resize=640%2C348&#038;ssl=1\" alt=\"brand story module 13\" class=\"wp-image-141\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-13.webp?w=868&amp;ssl=1 868w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-13.webp?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-13.webp?resize=768%2C418&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">screenshot capture from sellercentral.amazon.com<\/figcaption><\/figure>\n\n\n\n<p>You can include as many as 19 modules in one Brand Story.<\/p>\n\n\n\n<p>Let\u2019s take a look and determine the dimensions they require to be used for images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Carousel_Background\"><\/span>Brand Carousel Background<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On a desktop, the background or primary image is essential because it creates the brand\u2019s identity and makes the other components stand out.<\/p>\n\n\n\n<p>On mobile devices, it\u2019s more essential to present a prominent image that is visible since there\u2019s less space to frighten your visitors and encourage them to scroll.<\/p>\n\n\n\n<p>Here\u2019s an illustration of a visually appealing background image that will give a potential customer a sense of what the brand\u2019s image will create a feeling for them:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"310\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-12.webp?resize=640%2C310&#038;ssl=1\" alt=\"amazon brand story module 12\" class=\"wp-image-142\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-12.webp?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-12.webp?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-12.webp?resize=1024%2C495&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-12.webp?resize=768%2C371&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">screenshot capture from sellercentral.amazon.com<\/figcaption><\/figure>\n\n\n\n<p>The size of the main image on desktops is 1464px 625px. The primary image for mobile is 463px 625px. You can also add a headline (30 characters) and body text (135 characters).<\/p>\n\n\n\n<p><strong><em>Do you need to include the optional text on your Amazon brand story\u2019s background?<\/em><\/strong><\/p>\n\n\n\n<p>Not necessarily. Certain brands opt to use beautiful images or logos, and maybe an arrow that says \u201cscroll through here\u201d.<\/p>\n\n\n\n<p>When you design the background for your carousel remember that the first two modules will take care of the bulk part of the area, therefore you should design appropriately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Story_Q_A\"><\/span>Brand Story Q&amp;A<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is an excellent module because you now can manage the narrative.<\/p>\n\n\n\n<p>In the form of questions and answers, it is possible to dig deep into the place where your brand\u2019s origins lie what it represents, and what you are hoping to accomplish. This is a great method to establish a relationship with your customers and to show your character and mission.<\/p>\n\n\n\n<p>For the Brand Q&amp;A module, you have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>600 total characters\u00a0<\/li>\n\n\n\n<li>Option to answer up to 3 questions<\/li>\n<\/ul>\n\n\n\n<p>You can choose from the following ones:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How did we get our start?\u00a0<\/li>\n\n\n\n<li>What makes our products unique?\u00a0<\/li>\n\n\n\n<li>Why do we love what we do?\u00a0<\/li>\n\n\n\n<li>What problem are we solving?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>You may also come up with your inquiry. Find something you want your customers to know about \u2013 something that makes you stand out and then answer it here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Logo_Description\"><\/span>Brand Logo &amp; Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This module is ideal for introducing your brand. Add your logo and a brief description.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pro Tip: Adding your product description you can get help from saas services to <a href=\"https:\/\/amazonbacker.com\/blog\/amazon-product-description-writer\/\">generate Amazon product descriptions<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"274\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-11.webp?resize=640%2C274&#038;ssl=1\" alt=\"Standard Company Logo Module\" class=\"wp-image-143\" style=\"width:840px;height:auto\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-11.webp?resize=1024%2C438&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-11.webp?resize=300%2C128&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-11.webp?resize=768%2C328&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-11.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Image from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"279\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-10.webp?resize=640%2C279&#038;ssl=1\" alt=\"brand story page aloe cure module\" class=\"wp-image-163\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-10.webp?resize=1024%2C447&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-10.webp?resize=300%2C131&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-10.webp?resize=768%2C335&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-10.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Image from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"309\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-9.webp?resize=640%2C309&#038;ssl=1\" alt=\"Brand Logo Module \" class=\"wp-image-158\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-9.webp?resize=1024%2C494&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-9.webp?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-9.webp?resize=768%2C370&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-9.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Image from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>Add your logo with dimensions of 315px by 145px. Also, you can add up to 500 characters to present your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Focus_Image\"><\/span>Brand Focus Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This brand-focused image feature is an excellent area to display stunning, brand-specific images. Bring customers in with beautiful, high-quality photos, and keep sharing your story.<\/p>\n\n\n\n<p>The majority of brands utilize the image module for their brand to create and tell their story by the guidelines for visuals.<\/p>\n\n\n\n<p>Love Crunch is a great example of utilizing these sizes to create elegant and visually appealing layouts that captivate customers. This demonstrates that brand stories don\u2019t need to follow Amazon\u2019s default subtle white format.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"349\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-8.webp?resize=640%2C349&#038;ssl=1\" alt=\"Love Crunch a+ content example\" class=\"wp-image-154\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-8.webp?resize=1024%2C559&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-8.webp?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-8.webp?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-8.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Image from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>The colors here are consistent and they\u2019ve stepped outside of the box in their designs. I love the addition of customer reviews that show the product\u2019s use (although typically Amazon isn\u2019t a fan of this type of information). This kind of content helps customers to scroll through and visualize the product within their daily lives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"490\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-5.webp?resize=640%2C490&#038;ssl=1\" alt=\"Standard multiple module image A\" class=\"wp-image-144\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-5.webp?resize=1024%2C784&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-5.webp?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-5.webp?resize=768%2C588&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-5.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Screenshot from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"390\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-7.webp?resize=640%2C390&#038;ssl=1\" alt=\"standard image module a\" class=\"wp-image-150\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-7.webp?w=884&amp;ssl=1 884w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-7.webp?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-7.webp?resize=768%2C467&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>In this section, you will find an image background that measures 300px x 300px measurements. There are also options for headline text (30 characters) and body text (135 characters).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_ASIN_Store_Showcase\"><\/span>Brand ASIN &amp; Store Showcase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is a unique module because it gives you an easy connection to your online store (you can learn about the many advantages of having your storefront branded through Amazon) and four images with ASINS.<\/p>\n\n\n\n<p>This sample from Civant is an innovative way to organize the module in a way that is appealing and innovative. Even though you\u2019re required by law to upload a photo of the ASIN does not mean that it should be in a boring white background. Utilize this advantage for your benefit!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"282\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-4.webp?resize=640%2C282&#038;ssl=1\" alt=\"sample from Civant\" class=\"wp-image-162\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-4.webp?resize=1024%2C451&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-4.webp?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-4.webp?resize=768%2C338&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-4.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>screenshot capture from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"306\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-2.webp?resize=640%2C306&#038;ssl=1\" alt=\"standard image dark text overlay\" class=\"wp-image-157\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-2.webp?resize=1024%2C490&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-2.webp?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-2.webp?resize=768%2C367&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-2.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>screenshot capture from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"250\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-3.webp?resize=640%2C250&#038;ssl=1\" alt=\"brand store module 3\" class=\"wp-image-159\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-3.webp?w=870&amp;ssl=1 870w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-3.webp?resize=300%2C117&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-3.webp?resize=768%2C300&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>screenshot capture from sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p><em>Image sizes: 970px x 300px<\/em><\/p>\n\n\n\n<p>You\u2019ll need to add the headline with a maximum of 30 characters, and a link to your store with the store\u2019s brand ID.<\/p>\n\n\n\n<p>Here are some great examples and suggestions to make your brand\u2019s story stand out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_required_to_create_the_Amazon_brand_story\"><\/span>What is required to create the Amazon brand story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/amazonbacker.com\/blog\/all-you-need-to-know-about-amazon-a-content\/\">Amazon A+ Content branding story<\/a>. You must be an owner of a brand on Amazon and have been registered in Amazon\u2019s brand registry. Amazon Brand Registry.<\/p>\n\n\n\n<p>Once you\u2019ve verified that you\u2019re qualified to write an Amazon Brand story, you have access to the brand feature in the story.<\/p>\n\n\n\n<p>The following elements are required to develop an Amazon brand story:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brand name<\/li>\n\n\n\n<li>A logo for a brand<\/li>\n\n\n\n<li>A trademark registered<\/li>\n\n\n\n<li>Three high-resolution images of the product<\/li>\n\n\n\n<li>The cover photo (brand-focused image)<\/li>\n\n\n\n<li>An About the Brand statement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_A_Brand_Story_On_Amazon\"><\/span>How to Create A Brand Story On Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Step 1: Create your own Amazon branding page. This is the place where you can upload your branding images and tell the story of your brand.<\/p>\n\n\n\n<p>Step 2: Once you have set up the Amazon branding page, you\u2019ll need to make a story for your brand that addresses these questions:<\/p>\n\n\n\n<p><strong>Who is your brand?<\/strong><\/p>\n\n\n\n<p>Introduce your brand briefly and explain what you do.<\/p>\n\n\n\n<p><strong>What are your beliefs?<\/strong><\/p>\n\n\n\n<p>Be sure to mention the value of your brand your distinctive selling point, and the reason you are there.<\/p>\n\n\n\n<p><strong>How did you begin?<\/strong><\/p>\n\n\n\n<p>Let us know the origin story of your brand.<\/p>\n\n\n\n<p><strong>Who are your customers?<\/strong><\/p>\n\n\n\n<p>Please describe the type of customer who purchases from you.<\/p>\n\n\n\n<p><strong>What issue do you want to address?<\/strong><\/p>\n\n\n\n<p>Define what you need from the product\/service meets.<\/p>\n\n\n\n<p><strong>What makes you different?<\/strong><\/p>\n\n\n\n<p>Show why you are superior to your competition.<\/p>\n\n\n\n<p>Keep track of some things. They include:<\/p>\n\n\n\n<p><strong>Target audience:<\/strong><\/p>\n\n\n\n<p>Consider the person they are and think about what they would like to achieve. What language do they speak? What are their main issues?<\/p>\n\n\n\n<p><strong>How do you hope to send?<\/strong><\/p>\n\n\n\n<p>It is essential to be concise and clear. Your target market needs to be able to comprehend the essence of your brand and what you have to provide them.<\/p>\n\n\n\n<p><strong>How do you best convey this message?<\/strong><\/p>\n\n\n\n<p>If you\u2019re aware of who your audience is and the message you wish to communicate, you need to think about how to convey that message. This is where the creativity is crucial.<\/p>\n\n\n\n<p>You can use images and texts to tell your story. Be sure that it\u2019s sure to grab your viewers\u2019 interest. If you\u2019re looking to show how you will tackle customer problems using videos, you can do so to showcase how your service or product is in action.<\/p>\n\n\n\n<p>Your brand\u2019s story must be memorable and distinctive. It should also reflect your overall strategy for branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Upload_a_Brand_Story\"><\/span>How to Upload a Brand Story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon Brand registered sellers can use the A+ Content tool, which is located under the tab for <a href=\"https:\/\/amazonbacker.com\/amazon-advertising-solutions\">advertising<\/a> to publish their brand Story for publication on Amazon. The process of creating a brand story on Amazon is straightforward. The steps to follow are:<\/p>\n\n\n\n<p>Step 1: Sign in to your <a href=\"https:\/\/sellercentral.amazon.com\/\">Amazon Seller Central<\/a> account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"728\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/a-content-manager.webp?resize=640%2C728&#038;ssl=1\" alt=\"a+ content manager\" class=\"wp-image-161\" style=\"width:475px;height:auto\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/a-content-manager.webp?resize=900%2C1024&amp;ssl=1 900w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/a-content-manager.webp?resize=264%2C300&amp;ssl=1 264w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/a-content-manager.webp?resize=768%2C874&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/a-content-manager.webp?w=1084&amp;ssl=1 1084w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>Step 2: Under the Advertising tab, click on \u201cA+ Content Manager\u201c from the drop-down.<\/p>\n\n\n\n<p>Step 3: Press to \u201cStart creating A+ content\u201d button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"234\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/start-creating-a-content-manager.webp?resize=640%2C234&#038;ssl=1\" alt=\"start creating a+ content manager\" class=\"wp-image-146\" style=\"width:840px;height:auto\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/start-creating-a-content-manager.webp?resize=1024%2C375&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/start-creating-a-content-manager.webp?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/start-creating-a-content-manager.webp?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/start-creating-a-content-manager.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>Step 4: Tap to \u201cCreate a Brand Story.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"403\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/type-of-a-content.webp?resize=640%2C403&#038;ssl=1\" alt=\"type of a+ content\" class=\"wp-image-147\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/type-of-a-content.webp?resize=1024%2C645&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/type-of-a-content.webp?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/type-of-a-content.webp?resize=768%2C484&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/type-of-a-content.webp?w=1248&amp;ssl=1 1248w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>Step 5: You\u2019ll be taken to a new page, which has your Brand Story screen. You will need to enter your Content Name and select the language you want to use.<\/p>\n\n\n\n<p>Step 6: Insert your background image and text. Be sure that the text is legible and clear. The image you choose should be high-quality and accurately represent your brand. The image must also be scaled properly to fit the size of the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"301\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-1.webp?resize=640%2C301&#038;ssl=1\" alt=\"brand story module 1\" class=\"wp-image-149\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-1.webp?resize=1024%2C482&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-1.webp?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-1.webp?resize=768%2C361&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/module-1.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>Step 7: Click\u201dAdd Modules\u201d Step 7. Click on the \u201cAdd Modules\u201d button and add your modules.<\/p>\n\n\n\n<p>Step 8: Add your ASINs selecting them. Select the \u201cbulk upload\u201d option if you wish for your story to be displayed across all your brand\u2019s ASINs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"139\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/apply-on-product-ASIN.webp?resize=640%2C139&#038;ssl=1\" alt=\"apply on product ASIN\" class=\"wp-image-152\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/apply-on-product-ASIN.webp?resize=1024%2C222&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/apply-on-product-ASIN.webp?resize=300%2C65&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/apply-on-product-ASIN.webp?resize=768%2C167&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/apply-on-product-ASIN.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<p>Step 9: Once done, click \u201cReview and Submit\u201d to submit your brand story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_art_of_writing_a_winning_brand_story_for_Amazon\"><\/span>The art of writing a winning brand story for Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_it_real\"><\/span>Keep it real<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you write your story for your brand ensure that you stay true to the voice of your brand and its message. Don\u2019t pretend to be someone that you\u2019re not. It will appear unauthentic and might deter people from being engaged with your brand\u2019s story.<\/p>\n\n\n\n<p>A few ways to stay authentic is to use first-person pronouns such as \u201cwe\u201d and \u201cus\u201d and also tell stories and personal stories that help to personalize your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engage_the_audience\"><\/span>Engage the audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A compelling, well-crafted brand story can be engaging for the reader and keep their interest from the beginning until the close.<\/p>\n\n\n\n<p>To achieve this, ensure that your story is written well and enthralling and has a strong start and middle. Then, you can conclude. It is also important to incorporate images as well as other visual elements to make the text more interesting and make it more exciting.<\/p>\n\n\n\n<p>Introduce your brand by opening with a statement and telling the background of its origins. This is how you will grab the attention of your customers and provide them with an idea of the persona of your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stay_current\"><\/span>Stay current<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is crucial to ensure that the story you tell about your brand has relevance to the customers. This involves writing about subjects that are interesting to the audience and using language they can identify with.<\/p>\n\n\n\n<p>If you\u2019re not sure about the kind of people your audience is looking for, you might consider doing market research or calling them directly to get feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_it_unique\"><\/span>Make it unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are many brands to choose from which is why your story should be unique enough to stand out from the crowd. One method to achieve this is to focus on what makes your brand distinctive in terms of your company\u2019s goals, vision, mission, and values, or even the product offerings.<\/p>\n\n\n\n<p>You could also include customer reviews or success stories to show how your brand\u2019s message has positively benefited customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_it_more_relatable\"><\/span>Make it more relatable.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As I said before that your audience must be able to understand the story of your brand. This is why you should write about topics relevant to their lives, and using language they can comprehend.<\/p>\n\n\n\n<p>It\u2019s also crucial to demonstrate how your brand can assist users solve a challenge or make their lives better in a way. This will make a connection with your readers and make them appreciate the value of the services you provide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Brand_Story_A_Content_Examples\"><\/span>Amazon Brand Story A+ Content Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are two Amazon brand stories examples that illustrate<\/p>\n\n\n\n<p><strong>Charlotte Home Furnishing Inc.<\/strong><\/p>\n\n\n\n<p>This is a furniture brand. Charlotte was in the company for over 18 years. She has been registered by the BBB (Better Business Bureau).<\/p>\n\n\n\n<p>They make an array of vanity fair items that are carefully curated interior decor items that are designed by a professional. It is a top retailer of wall artwork, European tapestries, tapestry tablecloths, cushions, Afghan throws table runners, and table mats. They also sell handbags, table runners bell pulls, decorative accessories lines, and other gifts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"306\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Charlotte-Home-Furnishing-Inc.webp?resize=640%2C306&#038;ssl=1\" alt=\"Charlotte Home Furnishing Inc\" class=\"wp-image-156\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Charlotte-Home-Furnishing-Inc.webp?resize=1024%2C490&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Charlotte-Home-Furnishing-Inc.webp?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Charlotte-Home-Furnishing-Inc.webp?resize=768%2C368&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Charlotte-Home-Furnishing-Inc.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Image Brand Story 1<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Queensland Quintessentials<\/strong><\/p>\n\n\n\n<p>This is a cosmetics brand. The family-owned and operated business products in Queensland assist them with two aspects: family and lifestyle. They create excellent products that last for the family they have built and you too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"307\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Queensland-Quintessentials.webp?resize=640%2C307&#038;ssl=1\" alt=\"Queensland Quintessentials\" class=\"wp-image-160\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Queensland-Quintessentials.webp?resize=1024%2C491&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Queensland-Quintessentials.webp?resize=300%2C144&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Queensland-Quintessentials.webp?resize=768%2C368&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Queensland-Quintessentials.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>Image Brand Story 2<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Great_Brand_Story\"><\/span>What Makes a Great Brand Story?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We highly recommend hiring a professional with Amazon expertise to design your brand\u2019s content. Consistency is key and experienced Amazon designers know how to ensure your content is optimized and uniform across product detail pages, infographics, A+ Content, and your Amazon Brand Store. For inspiration, check out the video below showcasing great brand storytelling.<\/p>\n\n\n\n<p>When Amazon first introduced the Brand Story feature, we saw some stunning examples. Here are a few of our favorites:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Civant\"><\/span>1. Civant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Civant\u2019s brand story is simple, clear, and efficient. Their skincare products are presented with clean visuals and concise text, making their message easy to understand. High-quality images complement the straightforward communication.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"251\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Civant-brand-store.webp?resize=640%2C251&#038;ssl=1\" alt=\"Civant brand store\" class=\"wp-image-153\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Civant-brand-store.webp?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Civant-brand-store.webp?resize=300%2C117&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Civant-brand-store.webp?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Civant-brand-store.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pawstruck\"><\/span>2. Pawstruck<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pawstruck\u2019s creativity shines through its festive layout, using holiday-themed elements that make the pages feel like presents. Their calls to action, like \u201cPawfect for Large Chewers\u201d and \u201cUpgrade to Premium Dog Food,\u201d are engaging and memorable. Their A+ content is innovative and visually appealing. Well done, Pawstruck!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"309\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pawstruck-brand-store.webp?resize=640%2C309&#038;ssl=1\" alt=\"Pawstruck brand store\" class=\"wp-image-155\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pawstruck-brand-store.webp?resize=1024%2C495&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pawstruck-brand-store.webp?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pawstruck-brand-store.webp?resize=768%2C371&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pawstruck-brand-store.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Silk_Road_Organic\"><\/span>3. Silk Road Organic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Silk Road Organic takes its product seriously, and it shows. They effectively communicate their mission and values, highlighting USDA Organic certification, non-GMO, and cruelty-free practices in their desktop background for constant visibility. They also showcase their women-owned team and commitment to giving back, adding depth to their brand story.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"186\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Silk-road-organic-store.webp?resize=640%2C186&#038;ssl=1\" alt=\"Silk road organic store\" class=\"wp-image-151\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Silk-road-organic-store.webp?resize=1024%2C297&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Silk-road-organic-store.webp?resize=300%2C87&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Silk-road-organic-store.webp?resize=768%2C223&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Silk-road-organic-store.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pink_Stork\"><\/span>4. Pink Stork<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pink Stork stands out with bold colors, large fonts, and striking images. The founder\u2019s face is prominently featured alongside an inspiring quote and a subtle call-to-action that invites customers to \u201cswipe to discover more.\u201d The design keeps customers engaged and curious.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sellercentral.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pink-Stork-Brand-Store.webp?resize=640%2C319&#038;ssl=1\" alt=\"Pink Stork Brand Store\" class=\"wp-image-148\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pink-Stork-Brand-Store.webp?resize=1024%2C510&amp;ssl=1 1024w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pink-Stork-Brand-Store.webp?resize=300%2C149&amp;ssl=1 300w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pink-Stork-Brand-Store.webp?resize=768%2C382&amp;ssl=1 768w, https:\/\/i0.wp.com\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/Pink-Stork-Brand-Store.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>source: sellercentral.amazon.com<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Brand_Story_Stand_Out\"><\/span>How to Make Your Brand Story Stand Out<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As mentioned earlier, we strongly suggest working with a professional designer experienced in Amazon branding.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/amazonbacker.com\/\">AmazonBacker<\/a>, we specialize in crafting compelling brand stories that make your company stand out, showcase your unique personality, and drive sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Want_Us_to_Create_Your_Brand_Story\"><\/span>Want Us to Create Your Brand Story?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AmazonBacker has been <a href=\"https:\/\/amazonbacker.com\/amazon-listing-optimization\">optimizing Amazon listings<\/a> since 2013. We can help you develop a brand story based on proven strategies that have helped our clients grow their sales from 6 to 7 or even 8-figure revenues on Amazon.<br>To request a quote, email us at <a href=\"mailto:info@amazonbacker.com\">info@amazonbacker.com<\/a> and let us know you\u2019re interested in creating a Brand Story. Feel free to inquire about our other services, such as Amazon Product Enhancement, video production, and listing optimization.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Learn how to create an engaging Amazon brand story that showcases your brand&#8217;s values, captivates customers, and boosts sales with proven storytelling techniques.<\/p>\n","protected":false},"author":2,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[25,23,24],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-amazon-brand-marketing","tag-brand-story-tips","tag-optimize-brand-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create an Engaging Amazon Brand Story<\/title>\n<meta name=\"description\" content=\"Learn how to create an engaging Amazon brand story that showcases your brand&#039;s values, captivates customers, and boosts sales with proven storytelling techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Engaging Amazon Brand Story\" \/>\n<meta property=\"og:description\" content=\"Learn how to create an engaging Amazon brand story that showcases your brand&#039;s values, captivates customers, and boosts sales with proven storytelling techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amazonbacker.com\/blog\/amazon-brand-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Amazon Backer\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T08:40:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-02T07:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amazonbacker.com\/blog\/wp-content\/uploads\/2024\/09\/How-to-Create-an-Engaging-Amazon-Brand-Story.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Suraj Kumar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suraj Kumar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" 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