If you’ve ever wondered how to sell your products on Amazon, you’re not alone. Thousands of people in India are turning to Amazon every day to launch online businesses, grow brands, and reach a national or even global audience—all without owning a physical store.
Whether you’re a homemaker with handmade goods, a student with a side hustle, or a business owner looking to expand, selling on Amazon is one of the easiest and most powerful ways to reach customers online.
In this beginner-friendly guide, we’ll walk you through everything you need to know about how to sell products on Amazon, from setting up your account to getting your first sale.
Why Sell on Amazon?
Selling on Amazon comes with major advantages, especially for beginners:
1. Massive Reach
Amazon attracts millions of buyers every day. When you list your product, you’re instantly visible to a wide audience.
2. Low Setup Costs
You don’t have to create a website or lease a store. You only pay Amazon a small referral fee when you make a sale.
3. Trust & Credibility
Customers trust Amazon. That trust gets extended to your product listings too, especially if you use FBA (Fulfillment by Amazon).
4. Flexible Selling Options
Choose whether to handle packaging and shipping yourself or let Amazon take care of it for you with FBA.
What You Need to Start Selling
Before you register as a seller, make sure you have the following:
| Requirement | Why It’s Needed |
| GST Number | Required for most product categories |
| PAN Card | Identity verification |
| Active Bank Account | To receive your payments |
| Mobile Number & Email | For Amazon Seller Central registration |
| Product Details | Title, description, images, and pricing |
Note: GST is not required if you sell in GST-exempt categories like books, handloom products, or handicrafts.
Step-by-Step Guide: How to Sell Your Products on Amazon
Let’s dive into the core part of this guide—how to sell your products on Amazon step by step.
1. Create an Amazon Seller Account
Go to sell.amazon.in and click “Start Selling”.
- Enter your business name or your full name
- Add your phone number and email
- Provide tax and bank details
- Verify your identity using OTP
After confirmation, you will be granted entry to the Amazon Seller Central interface.
2. Choose Your Fulfillment Method
You can choose between two major fulfillment options:
a. Fulfilled by Amazon (FBA)
- Amazon stores your products in its warehouse
- Amazon picks, packs, and delivers them when orders come in
- Amazon handles customer service and returns
Best for: Sellers who want a hands-free experience and faster Prime shipping.
b. Fulfilled by Merchant (FBM)
- You store, pack, and ship the products yourself
- You handle delivery and customer service
Best for: Sellers with local logistics setups or niche products.
3. List Your Products on Amazon
Once your seller account is active:
- Go to “Inventory” → “Add a Product”
- Look for your item in Amazon’s inventory or make a fresh entry
- Add:
- Product Title
- High-quality Images (at least 1000×1000 px)
- Bullet points & descriptions
- MRP and Selling Price
- Quantity (Stock)
- SKU (Stock Keeping Unit)
- Product Title
Tip: Use keywords people search for, like “organic cotton t-shirt” or “handmade ceramic mug.”
If this feels complex, Amazon product listing services can assist with optimizing your listings for better rankings and conversions.
4. Set Pricing & Shipping Options
Your price should be competitive but profitable.
Look for your item in Amazon’s inventory or make a fresh entry. You’ll also set:
- Delivery options
- Return policies
- COD eligibility
5. Go Live and Start Receiving Orders
Once your product is listed and approved, it’s visible on Amazon.in.
Orders will appear in your Seller Central dashboard. You’ll get alerts by SMS/email too.
6. Pack & Ship the Orders (FBM)
If you’re fulfilling orders yourself:
- Use good-quality packaging
- Attach shipping labels
- Dispatch within the time window set in your listing
If you’re using FBA, Amazon handles this entire process.
7. Get Paid
Amazon settles payments every 7 days, directly to your bank account after deducting their commission.
Tips for Succeeding on Amazon
Selling is easy, but scaling takes effort. Here’s how to boost sales and rank:
- Use white background product images
- Write clear, benefit-driven descriptions
- Include relevant keywords in your title and description
- Encourage genuine reviews by offering great customer service
- Respond to buyer questions quickly
- Monitor your seller rating and strive for 4.5+
Common Mistakes New Sellers Make
Steer clear of these traps to remain in Amazon’s favor:
- Not updating stock levels → leads to order cancellations
- Poor packaging → leads to negative reviews
- Overpricing without value → lowers conversions
- Ignoring customer questions or messages
- Violating policies (e.g., using fake reviews or false claims)
FAQs: How to Sell Your Products on Amazon
1. Is a GST number required for selling on Amazon?
Yes, except for GST-exempt categories like books or handloom products.
2. Can I sell from home?
Yes! Thousands of sellers run their Amazon business from home.
3. What are the fees for selling on Amazon?
Amazon charges a referral fee (usually 8–15%), shipping charges (if applicable), and other small fees depending on services used.
4. How soon will I get paid?
Amazon settles payments every 7 days, after deducting fees.
5. Can I sell without a brand?
Yes. You can sell generic or unbranded products, though having a brand gives you more control and trust.
6. Is Fulfilled by Amazon better than FBM?
FBA is better for scaling fast, gaining Prime benefits, and reducing logistics work, but it also has storage fees. FBM works if you want full control over your logistics.
Final Thoughts
Selling on Amazon is one of the easiest ways to start an online business in India. With low setup costs, a vast customer base, and tools to help you succeed, it’s a perfect platform for beginners.
By following this step-by-step guide on how to sell your products on Amazon, you’re already ahead of many first-timers. Just focus on providing value, staying consistent, and learning from feedback.
